Ogma – Branding

THIS IS A self-development brand

Unleash Your True Potential with Transformative Self-Development!

Welcome to our brand, where self-development takes center stage and possibilities are boundless. We offer a comprehensive range of products and services designed to empower you on your journey of personal growth, self-discovery, and meaningful transformation.

Our cardboard games challenge your mindset, foster creativity, and promote collaboration, making personal growth an engaging and interactive experience. Dive into the depths of self-knowledge with our insightful tests, designed to illuminate your strengths, uncover hidden talents, and guide you toward self-fulfillment.

Get ready to embark on a remarkable adventure of self-discovery, growth, and empowerment with our comprehensive range of products, services, and innovative platform. Your limitless potential awaits. 

ABOUT IMPLEMENTATION

Learn. Grow. Succeed.

Once upon a time, a designer with a background in psychology and a marketing employee who used to be a comedian, came together with a shared vision: to help people develop their careers and personal growth in a fun and engaging way. They believed that traditional methods of learning were often boring and ineffective, and that people needed a new approach to help them think differently and achieve their goals.

They started by creating a series of short games and tools that were designed to challenge people’s thinking and help them develop new skills. They wanted to make personal development accessible and enjoyable for everyone, regardless of their background or experience.

what i did in this project

  • Research on board games, tools for learning, cognitive psychology, learning psychology, competition, audience.
  • Define brand personality and Brand Identity, Brand Manual, Logo design, create a procedure of creating boardgames.

  • Create illustrations and design games for self-development (change habits, learn financial skills, communication skills, self-management skills, etc.)

  • I used my creativity, problem-solving, communication, design thinking, user research, and brand design skills.

Brand Naming

Ogma, where ancient wisdom meets modern empowerment.

Drawing inspiration from the mythical wisdom of god himself, our brand is dedicated to providing transformative self-development tools that unlock the full potential of your abilities.

Just as Ogma was revered for his knowledge and eloquence, we believe that within each individual lies a wellspring of untapped wisdom. 

Immerse yourself in a world of strategic challenges and captivating gameplay as our board games become your gateway to self-discovery and growth. Step away from the screen, gather friends or family, and embark on thrilling journeys that foster cognitive skills, foster creativity, and cultivate meaningful connections.

Embrace the power of Ogma as you tap into your innate brilliance and unleash your true potential.

visual design

“Empowering individuals to achieve their career and personal development goals through fun and engaging tools and resources.”

The brand aims to differentiate itself from traditional learning methods by offering a unique and enjoyable approach to personal development.

We position as a brand that understands the importance of personal growth and provides accessible and effective solutions to help individuals achieve their goals.

The brand’s emphasis on empowerment and accessibility also sets it apart, as it aims to provide tools and resources that are accessible to everyone, regardless of their background or experience. This can help the brand appeal to a wider audience and make personal and career development more accessible and inclusive.

The brand’s goals of expanding its product line, increasing brand awareness, and establishing itself as a thought leader in the field also demonstrate its commitment to continuous improvement and innovation. By constantly updating and improving its products and services, the brand can stay ahead of the curve and remain relevant in a rapidly evolving market.

brand personality

THE OUTLAW

“Rules are made to be broken.”
Characteristics: revolutionary, disruptive, rebellious, combative, free spirit, change agent, righteousness, independence, shock the world.
Fear of: servitude, conformity, complacency, dependence.
Business brands: Virgin, Diesel, Harley-Davidson …
Personal brands: Shia Labeouf, James Dean, Ricky Gervais …
Industry categories: show business, technology, automotive, destruction tools, alternative apparel, body art.

 

brand strategy

We need provocative products that spark discussions, news with a big impact on the audience.

The main goal is for the product to make you think differently, to amaze, maybe even to shame the public (to be taboo things).

 

Brand products & services:

  • Cardboard games for self-development focused on a skill you want to develop.
  • The platform where you can create a profile of your skills, set a development path depending on the field of activity you want to develop, and follow the evolution on the platform.
  • Receiving recommendations for games, books and courses that can help you develop the career you want.
  • Mentorship and coaching program.

 

Products Set & Category for promo:

  • Office (Engrave pen, Notebooks, USB flash, Business card holders, Mouse pad, Stress balls, Glasses for monitor protection, Desk organizer, Stapler, Scissors, Markers, Whiteboard, Eraser, Ruler, Sticky notes, Desk lamp, Coffee mug, Desk fan)
  • Business (Pocket watches, Portable chargers, Headphones, Hand cream, For women – scarf, handkerchief, brooch, For man – tie, handkerchief, belt)
  • Free time (Backpack, Bottle openers, Luggage tags, Flashlights, Umbrellas, Car sunshades, Beach balls, Picnic blankets, Tote coolers, Poncho)
  • Health (Planters, Tote bag, Apron, Recipe books, Water bottles)
  • Finance (Wallet, Organizer, Notebook for money management)
  • Personal growth (Stationery set, Glasses for monitor protection, Business card holders, Notebook for personal growth)
  • Gifts (Eyewear, Phone case, Stickers, Wrapping paper, Gift box, Jacket, Hoodie, Hat, Scarf, Handkerchief, Brooch, Tie, Belt, Socks, Wallet, Keychains, Aprons, T-shirt, Swiss knife, Hand warmer, Umbrellas, Coasters, Lapel pins)

 

Brand Experience:

  • Consistency (make a calendar of activity, post often)
  • Authentic (guided by my brand)
  • Memorable (easy brand name, template in design)
  • Personalized (experience for each person)
  • Positive (focus on solution not problems)

 

Brand metric of success:

  • Community engagement (followers, like, share comments)
  • Awareness (website traffic, social media engagement, search engine rankings, and surveys)
  • Perception (surveys about brand’s personality, values, and reputation, see what appears on search about me)
  • Loyalty (retention rates, repeat purchases, and surveys about recommendation)
  • Clients satisfaction (quality, what I offer extra, surveys that offers gifts)
  • Sales & revenues (total sales revenue, customer acquisition costs, and return on investment)

FINAL THOUGHTS

The brand’s emphasis on empowerment and accessibility also sets it apart, as it aims to provide tools and resources that are accessible to everyone, regardless of their background or experience. This can help the brand appeal to a wider audience and make personal and career development more accessible and inclusive.

The brand’s goals of expanding its product line, increasing brand awareness, and establishing itself as a thought leader in the field also demonstrate its commitment to continuous improvement and innovation. By constantly updating and improving its products and services, the brand can stay ahead of the curve and remain relevant in a rapidly evolving market.

It will grow and create a big community of people who want to see their self-development.

details

Services
Brand Design, Logo Design, Illustrations, Game Design, Writing, User Research, Competition Research, Brand Strategy, and Platform design (app, website).

Industry
Education

Tools
Adobe Photoshop, Figma, Affinity Design, Miro, Bing, Midjourney, Procreate.

Role
Co-founder of the brand, Creative department leader, Graphic Designer.

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